SEO for AI: get cited in ChatGPT and Google answers
When a prospect asks ChatGPT, Perplexity or Google’s AI answers a question, they get a written answer with a few sources. Being one of those sources adds to your site’s classic search ranking. The starting point remains search engine optimisation (SEO): a well-indexed, fast and clear website.
How AI tools choose their sources
They rely on clear, well-structured pages that are easy to quote, published on a site whose identity is readable: who the company is, what it does, where and for whom. No method guarantees a citation. According to Google’s documentation, there are no additional requirements to appear in its AI answers: the SEO basics apply (Google Search Central, “AI features and your website”). Our job is to remove whatever prevents your site from being understood and cited.
What Digital Syndrom puts in place
- Accessibility audit: site readable by Google and Bing crawlers, pages indexed, no accidental blocking.
- Content: direct answers to your customers’ real questions, clear headings, short definitions. See our content creation service.
- Structured data: company details (name, logo, contact, profiles), FAQ and breadcrumb, matching the visible content of each page (Organization markup explained by Google).
- Consistent identity: name, address, phone number and profiles (LinkedIn, Facebook, YouTube) identical everywhere. See also our e-reputation support.
- Monitoring: monthly test of your key questions in several assistants and tracking of AI-referred traffic in Google Analytics.
Classic SEO or SEO for AI?
They complement each other. A site that already ranks well has the foundation; the AI work adds answer clarity and data consistency. It all fits into your digital marketing strategy.
Who is it for?
Service companies and B2B, whose customers research before contacting a provider. The goal stays the same: more qualified contacts. See our lead generation approach.
Frequently asked questions
Can you guarantee being cited by ChatGPT?
No. Nobody can. We improve the chances and we measure the result.
How long before we see an effect?
First effects are measured over several weeks, as with classic SEO.
Does the site need to be rebuilt?
Not necessarily. We start from what exists.
Free quote
Audit of your visibility in AI answers: request your free quote.
