Google My Business offering for companies that want to establish their natural referencing strategy, as well as have a platform that displays their products and services, along with an idea of their ratings and reviews.
0%
Google My Business offering for companies that want to establish their natural referencing strategy, as well as have a platform that displays their products and services, along with an idea of their ratings and reviews.
Formerly known as Google My Business, Google Business Profile is a powerful and free tool offered by Google. It enables businesses to manage their online presence across the search engine and its expanding ecosystem, including Google Maps. Think of it as a comprehensive digital dashboard for your business’s visibility on Google. Although setting up a profile is generally straightforward, it requires a verification step to confirm your legitimacy. This process usually involves Google mailing a postcard with a unique verification code to your physical business address, a step that can take a couple of weeks to complete. Once you’re verified, this service becomes a cornerstone for strategically positioning your business and attracting local customers on Google.
This tool is designed for virtually all types of businesses, from service-based companies to large corporations. However, it is especially powerful for businesses that have a physical location where they serve customers, such as retail stores, restaurants, salons, and professional offices. A verifiable street address is the primary requirement to get started, as it confirms your business’s physical footprint and eligibility for local search features.
A well-optimized Google Business Profile acts as a digital storefront right on the search results page. It provides potential customers with instant, at-a-glance access to your most essential business information, such as your address, phone number, hours of operation, and website link. This prime placement offers unparalleled global and local visibility, helping you connect with a vast audience of potential customers and significantly strengthening your brand recognition and recall.
In the digital age, trust is a valuable currency. According to Google’s own data, businesses that maintain a complete and updated Google Business Profile are twice as likely to be perceived as reputable by consumers. A profile rich with photos, positive reviews, and current information serves as a strong signal of credibility and professionalism. It shows customers that you are an active and legitimate business, which can be the deciding factor when they choose where to spend their money.
Creating a Google Business Profile is one of the most effective steps you can take to improve your local search ranking. It automatically gets your business listed in Google’s local search results (the “Local Pack“) and on Google Maps, enabling customers to easily find your location and get directions. More importantly, it significantly improves your company’s local search engine optimization (SEO) by signaling to Google that your business is relevant to “near me” searches, making you much more visible to customers in your geographic area.
The platform allows you to use a feature called Google Posts to share timely updates, announce special promotions, highlight new products, and publicize upcoming events directly from your profile. This functions like a mini-blog on your listing. You can enhance these posts with compelling images, videos, and clear call-to-action (CTA) buttons like “Book,” “Sign Up,” “Learn More,” or “Buy,” which create a seamless path for customers to engage with you by linking them directly to the relevant page on your website.
Despite its immense benefits and being completely free, a surprising number of businesses still neglect to claim or fully optimize their Google Business Profile. By establishing a strong, detailed, and active presence, you can effectively stand out from your competitors. This gives you a significant competitive edge, particularly in crowded local search results. This advantage often translates directly into increased foot traffic, higher website clicks, more phone calls, and ultimately, a greater volume of qualified leads and revenue for your business.
1- Price excluding tax: VAT 19% 2- Target Market: Tunisia + Maghreb Market + International Market 3- The Google My Business account management offer may undergo changes that will be automatically updated on our website and will serve as de facto consent for new and existing contracts. 4- The agency does not create content. The client is solely responsible for their content. If the client requires this service, a separate quote will be provided. 5- For human moderation, the client must provide the agency with a set of scripts outlining the necessary scenarios for moderation responses.
