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SEO isn’t just about creating quality content. Once the editorial foundations have been laid, the next crucial step is technical markup, the backbone of any successful SEO strategy. With this in mind, Digital Syndrom supported VLD SOLAR(www.vldsolar.com), a leader in the solar solutions sector, in the second phase of its SEO mission.
VLD SOLAR has established itself as a key player in the renewable energies market, offering innovative and sustainable photovoltaic solutions. Faced with a rapidly expanding market and increasing competition, the company has entrusted our expertise to optimize its digital visibility and strengthen its positioning on search engines.
After establishing the content marketing foundations with the creation of 40 blog posts and 22 new optimized pages, the mission entered its technical phase: optimizing markup and setting up advanced SEO performance monitoring.
Markup is the invisible but essential technical backbone of any successful SEO strategy. This step consists of structuring, optimizing and interconnecting the technical elements of the website to facilitate comprehension and indexing by search engines.
For VLD SOLAR, this phase was structured around three major strategic axes, each responding to specific performance and visibility objectives.
Internal linking is a website’s circulatory system. It distributes the “SEO juice” between the various pages and guides users along their navigation path.
Internal mesh architecture :
For VLD SOLAR, we’ve worked particularly hard on the interconnections between educational content on solar energy and product datasheets. This approach enables visitors interested in an article on “optimizing photovoltaic yield” to naturally discover the technical solutions offered by the company.
Outbound link strategy:
Outbound links, often overlooked, play a crucial role in establishing thematic authority. We have carefully selected high-quality external resources, including :
Optimizing meta tags is one of the most direct levers for improving click-through rates from Google results pages. Every page on the VLD SOLAR site has been given special attention.
Optimized meta titles :
Optimization example :
Engaging meta descriptions:
Each meta description has been written as a condensed sales pitch:
Advanced Yoast SEO configuration:
The Yoast SEO plugin has been configured to automate certain processes while maintaining fine-grained control over critical elements:
Google Search Console is the privileged interface for communication with the leading search engine. Its rigorous configuration determines the quality of indexing and the relevance of tracking data.
Initial configuration :
Indexing optimization:
We have set up a continuous monitoring and optimization process:
Performance monitoring:
Search Console allows us to monitor in real time :
The strength of this approach lies in the synergy created between the quality content developed in phase 1 and the technical optimization of phase 2. Internal linking enhances the value of the 40 articles created, while optimized metas improve their visibility in the SERPs.
This holistic strategy fits in perfectly with our global approach to digital marketing, where every technical action serves our customers’ business performance.
The first results of this tagging phase are rapidly becoming apparent:
For VLD SOLAR, this technical optimization represents a lasting investment that will continue to pay dividends month after month. The foundations are now solid to support growth in organic traffic and the acquisition of qualified leads.
This assignment with VLD SOLAR illustrates our methodical approach to SEO. By combining technical expertise and strategic vision, we support our customers in building a high-performance, sustainable digital ecosystem.
The tagging phase, often technical and invisible, represents a major differentiating factor in the race for positioning. It requires specialized expertise and a detailed understanding of Google’s algorithms to produce tangible results.
Every detail counts: from URL structure and Hn tag hierarchy to image optimization and redirect management. This attention to technical fundamentals makes the difference between an ordinary website and a real machine for generating qualified traffic.
Our portfolio testifies to this expertise applied to a wide range of sectors, with each project benefiting from a tailor-made approach adapted to the specificities of the business and its objectives.
VLD SOLAR’s SEO adventure continues with the next phases of the mission, each building on the previous achievements to maximize ROI and ensure sustainable digital growth.
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