Content Creation
Currently, content creation is at the heart of digital marketing, as well as in the broader sphere of Marketing.
Content creation can be done by an individual or a complete in-house team, or conversely, entrusted to a specialized agency, like Digital Syndrom, depending on the client’s needs.
Furthermore, content creation comes in various forms and formats, and the type of content produced will vary from one marketing channel to another.
Indeed, content creation covers blog articles, website content, commercial documents, videos, product sheets, and social media.
Content creation requires a thoughtful and structured approach for each element. Not only is it important to choose the right words, the right structure, and error-free writing, but specialists involved in content creation also spend a lot of time finding strong concepts: storytelling, SEO optimization, and more.
In what follows, we will present some techniques and methodology for creating high-performing content that increases the visibility of your site or your publications in general.
Digital Content Creation: What’s the Definition?
There are different types of content you can integrate into your website.
Generally speaking, web content creation is a natural search engine optimization (SEO) practice that aims to optimize a website’s pages so that it ranks higher in search results. This strategy remains valid for launching a new site or for strengthening a website’s positions on a well-targeted set of SERPs.
SEO content creation allows the Google Index to spot your content, analyze its relevance, and place your article in its results accordingly. It’s important to consider that our friend Google takes into account both qualitative and quantitative indicators.
Indeed, an article or page with content under 300 words is very likely not to be relevant on Google’s search pages.
