SEO position analysis

SEO position analysis

At the request of one of our customers, who was looking to renew his contract with his agency, we set up a specific study:

• Analysis of SERPs on all Google servers, especially in Tunisia
• Competitive analysis of Google positions with a detailed report on indexed keywords
• HEAD TO HEAD competitive analysis with the main competitor on Facebook and Instagram management.

SEO position analysis

Importance of keyword position analysis in search engine optimization (SEO)

SEO position analysis is a key element in any SEO strategy. It enables us to evaluate a website’s visibility and positioning on search engines, particularly Google.

For our client, it was crucial to know where it stood in relation to its competitors on Google’s results pages. That’s why we carried out an in-depth analysis of SERPs(Search Engine Results Pages) on all Google servers, with a particular focus on Tunisia.

This study also included a competitive analysis of SEO positions. We evaluated the keywords relevant to our customer, as well as those used by his main competitors. This enabled us to determine the most sought-after terms in his sector of activity, and to implement a targeted SEO strategy.

By using powerful analysis tools and following SEO best practices, we were able to improve the positioning of our customer’s website on strategic keywords.

The importance of competitive analysis in SEO

Competitive analysis is a crucial step in any SEO strategy. It enables us to understand the market in which we operate, and to identify our competitors’ strengths and weaknesses in terms of SEO positioning.

By analyzing competitors’ sites, we were able to determine the keywords they use, their content, their backlinks and their presence on social networks. This information enabled us to understand how they position themselves on search engines and what strategies they use to achieve this.

Importance of KPI analysis in social network management strategy

KPI’s (Key Performance Indicators) are key performance indicators used to evaluate the effectiveness of a social networking strategy. They can include the number of followers, engagement, reach of publications, etc.

By analyzing these KPI’s for our company as well as our competitors, we can determine where we need to improve our social networking presence. For example, if a competitor has a larger reach on Facebook, this may mean that they are using targeted advertising to reach a larger audience. By examining their strategies, we can determine how to improve our own presence on this platform.

What’s more, by regularly monitoring our KPI’s, we can also measure the impact of our efforts on social networks. If a new piece of content or a new campaign leads to a significant increase in engagement and follower numbers, this may indicate that the strategy has been effective, and that we should continue in this direction.

The analysis of KPI’s is also essential to justify investments in social networks to management or investors. By showing tangible, measurable results, we can demonstrate the effectiveness of our strategy and justify the resources allocated to this platform.

Last but not least, it’s important to constantly listen to our audience on social networks. Comments, mentions and messages are a valuable source of information for understanding what’s working well and what needs to be improved. Responding to comments and interacting with users also shows that we are attentive to their needs and opinions, thus strengthening the relationship with our communication.