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Digital Syndrom formatted the visual for the All for Tunisia Newsletter for an email campaign.
Tips for a good newsletter :
The first thing to consider when designing a newsletter template is the content. Is it relevant to your audience? Will it generate enough engagement? Is it consistent with your brand identity? Your content needs to be clear and concise: your readers’ attention to your message is short-lived!
How to do it: place images in the first part of your email to capture your readers’ attention, followed by short text and a call to action.
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Give your newsletter a well-defined structure. You can choose to use a one-column block at the top and another made up of 2 smaller columns underneath. Don’t try to cram in too much information: it’s likely to put off your readers. Keep as much empty space as possible and keep your newsletters simple and clear. Above all, maintain a similar format from one email to the next: users want to find the same design and feel over time. This will also help build your brand identity.
Since the relentless evolution of the Internet, communication tools have also become very popular, especially in B2B. These include e-mail marketing, which offers a number of advantages.
Also known as e-mail marketing, email marketing is a direct way of marketing to prospects. In fact, it’s a cornerstone of any successful marketing strategy. That said, it’s an essential means of managing your business professionally, but above all effectively. It should be noted, however, that an email campaign is based on the consent of contacts.
There are many reasons why you should use B2B email marketing, not least its speed of use. Their main purpose is to make you better known. They can also help you sell your products and services, and give you a better image.
B2B email marketing allows you to send a personalized message to each of your contacts. You can complete the content of your email with your prospect’s name, sector of activity, location… Obviously, the use of emailing software is important to save you time.
Unlike other marketing strategies, email campaigns are very cost-effective. Production costs are lower, yet the return on investment is much higher. It’s a highly profitable investment, but above all one that delivers rapid results.
By sending B2B marketing emails, you can actually get qualified leads. This can be a great help if you’re planning a telemarketing campaign. Prospects are more targeted, making your task easier and saving you time. However, choosing the best email marketing software is a prerequisite for a successful campaign.
Date: February 2020
Customer:Golf Citrus
Service division: Web division
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