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Digital Syndrom took charge of designing the poster for the musical event that is none other than the Black and Gold Party.
Theme: Black And Gold Party “Chic and Glamorous” Golf Citrus.
Media size: 40 x 60 cm
Four-color printing on 170g paper.
Matte lamination .
An advertising poster is made up of a number of components, each of which fulfills a special function.
The image: This can be a drawing or a photo. It attracts the reader’s attention and interest, making it easier to understand the message.
The catchphrase: a sentence usually placed at the top of the poster. Its function is to capture the receiver’s attention and concern.
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The slogan: a concise, striking, easy-to-remember phrase that summarizes the product’s qualities. Its function is to attract attention and arouse the reader’s curiosity.
Message: an explanatory or informative text. It is addressed to the recipient, and is often used in advertisements where the advertiser is obliged to convince the consumer of the technical performance of the product in question. Text also complements the image, making it easier to understand.
Logo: Symbol made up of a set of graphic signs representing the name of a brand, an association, an organization, etc.
A poster is a highly effective communication medium for companies. In fact, it’s widely used in advertising campaigns to get closer to the public. But why is its use so essential?
A poster is generally designed for public communication. As a rapid communication tool, its main purpose is to raise awareness and convey messages through images and words.
As part of a communication policy, a poster is also used to gain visibility with prospective customers. It attracts the public’s attention, especially if it has a good design. Its greatest advantage is that it can be displayed on almost any medium, but above all it can be adapted to any communication campaign.
Date: March 2020
Customer: Golf Citrus
Service division: Print division
Content updated on 19/05/2020
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