How to define an Instagram editorial line for B2B accounts? This is the question we will attempt to answer.
Instagram has rapidly become one of the most popular social networks in the world, gaining over 100 million users. However, the problem is that when it comes to the B2B sector, many entrepreneurs have few ideas on how they can promote their business. This is especially true for visual content.
Indeed, what works for you on other social networks like LinkedIn, Twitter, and Facebook may not work on Instagram. Therefore, you must have a clear strategy to profit from this platform. The tips below will help you define your editorial line for success on Instagram.
Define your brand in your Instagram bio
Think of your bio as your brand’s first impression—sort of a micro-version of your “About Us” page.
Consider including the following elements in your bio:
- Slogan
- Brief description of your activity
- Your mission
- Branded hashtag
- Emojis that showcase your brand’s personality
Highlight your office and company culture
If you have a great office or work in a beautiful location, it can be an excellent resource for content to share on Instagram. This is usually a good starting point for getting active on Instagram—share photos of your office, your office location, your meeting rooms, etc.
Don’t hesitate to share your company culture; it will help humanize your brand. For example, if your team is celebrating a milestone or participating in a team-building activity, these are great opportunities to share with your followers. People love to get a peek behind the curtain.
Use user-generated content to engage your audience
By promoting your branded hashtag in your Instagram bio and in all your posts, your audience will eventually start using it.
User-generated content from your audience is a gold mine. It’s content that you don’t have to create yourself, and it demonstrates a connection between you and a real customer. Additionally, user-generated content can be a powerful tool for building your company’s credibility.
Promote your events, exhibitions, etc.
Many B2B companies participate in various events and exhibitions throughout the year to promote their business to new customers. Instagram is an extremely useful tool that can help you share with your followers where you are, what you have to show, and why they should come see you live.
Challenge the maximum reach of your posts with these tips:
- Tag the event organizer and/or sponsors in the post description.
- Check if the event has a special hashtag and use it.
- Include the event location in your post.
Use Instagram Stories
Instagram Stories gained a lot of popularity after Instagram incorporated them in August 2016. They are only visible for 24 hours and feature unique stickers, animated images, and filters. They offer another unique opportunity for B2B companies to show their personality on Instagram.
To do this, we recommend a great tool like Canva, which has more than 10 million users worldwide, including over 800,000 in France. This tool allows for the creation of Instagram stories with astonishing ease.
