You’ve probably heard of Social Listening! And more importantly, the question: Why use Social Listening?
Businesses, regardless of their size or industry, strive to improve their online reputation, especially on social media.
Social Listening, a term borrowed from English, refers to the actions taken to stay informed about everything being said about your company.
Today, Social Listening is essential to stay competitive and enhance your company’s brand image. Want to learn more? This article is for you!
So, what exactly is Social Listening?
The term “Social Listening” can be translated as “listening to social media.” Social Listening is one of the key monitoring actions essential for managing your online reputation. It’s also a crucial tool in Social Media Marketing.
Powered by business intelligence technologies, it provides a clear understanding of customer satisfaction levels and highlights areas for improvement.
The Importance of Social Listening
With the rise of social media, consumers have become more demanding. Information about the quality of a company’s services can now be accessed by millions of users.
Social listening is essential for addressing customer feedback and meeting their needs. By analyzing your audience, it allows you not only to enhance your brand image but also to adjust your web marketing strategies at the right time.
The benefits of social media listening are numerous. In fact, Social Listening is one of the most effective techniques for gathering quantitative and precise information about your brand. You can measure customer engagement through the number of shares, likes, and followers.
But there’s more! Social Listening also helps collect qualitative data, such as customer satisfaction levels, sentiments toward your brand, and the quality of your products or services.
The ultimate goal of social media listening is to improve lead quality, boost conversion rates, and drive your company’s revenue growth.
How to set up a Social Listening strategy?
This is the most important question and, above all, the answer to the initial question: Why use Social Listening?
Implementing a Social Listening strategy requires using one or more digital tools or specialized platforms like Hootsuite, Falcon Social, Mention, Alerti, or Brand24.
These applications allow you not only to analyze online conversations but also to engage with followers and internet users to refine your brand positioning.
This works through keyword searches across different mediums:
- Social Media: Facebook, Instagram, and Twitter
- Media and newspapers
- Forums and Blogs
- Web and news
This allows you to track “mentions” every time a person or media channel uses a keyword related to a person, product, or brand.
Creating such a strategy on social media takes time. You can call on a specialized agency like Digital Syndrom so you can focus on your core business and developing your activity.
