A good Facebook Community Manager knows that to get the most attention on a Facebook post, it’s not just the content itself that’s important, but also when it’s published. For a few years now, social networks have promised to move away from tracking publication time (only the reader’s interests and the quality of the content will be taken into account when building the news feed). But since they have not yet applied this update, the time of posting still plays an important role. Find out in this article the best time to post on Facebook.
Is there a best time to post on Facebook?
Popular research shows the best average time to post on Facebook, based on huge amounts of data from processing a large number of different accounts. However, if you look at enough of these studies, you’ll notice one thing: almost every one of them indicates different peak times. Some indicate that it is best to post between 1 PM and 3 PM, and others between 3 PM and 5 PM, for example. Your hesitation on this issue will only increase as you read more polls and statistics.
There’s an obvious reason for this: every audience is different. A high school student waking up at 6:30 a.m. has a very different schedule than a young person who sleeps until noon. A stay-at-home mom has a different schedule than a working woman. Every employee in a company has a different schedule for the day, depending on their position. One thing is for sure, everyone likes to check their Facebook before going to bed… but that also happens at different times!
The only way to find the best time to post on Facebook is to experiment with your specific audience. We’ll look at that in the following lines.
What is the best time to post on Facebook in general?
Although the best posting times for each business are different, this information can be used as a valuable starting point to help you find what works for you. A lot of research has been done, mainly by social media management and analytics sites like Hootsuite and various digital agencies, to help uncover these times. Each study comes to a different conclusion, so it’s worth considering each one.
Hootsuite, for example, found that the best time to post on Facebook is between 12 p.m. and 3 p.m. on Monday, Wednesday, Thursday, and Friday, and on Saturday and Sunday from 12 p.m. to 1 p.m. Other agencies found that on Sunday, Thursday, Friday, and Saturday, user engagement is highest and that posts at 3 p.m. will get the most clicks, but posts at 1 p.m. will get you the most shares. With that in mind, share posts with links at 3 p.m. or later for more clicks, and post content that requires sharing, comments, or likes—in other words, engagement—at 1 p.m.
How to determine the best time to post on Facebook for your audience
The challenge is especially significant when you have a new Facebook page. When this is the case, we recommend you look at the best times “on average” to post on Facebook.
You can also do your own analysis and determine the best time to put your page’s posts online. To do this, use Facebook Insights. Thanks to the statistics from Facebook Insights, you can track the key parameters that unite each page’s audience. This feature is available for publishers, administrators, and owners of Facebook pages.
For our part, our agency has a platform specializing in the management, scheduling, and automation of social networks. Thanks to artificial intelligence, this platform shows us the “BEST TIME TO POST” for each post, so our clients are sure to always have the best option for when their content appears.
