Why and how to promote your YouTube channel?
Most people think of YouTube simply as a popular video hosting service. But don’t forget that it is the second most searched search engine in the world by number of users. Right now, YouTube’s audience is over a billion people, and that number is constantly growing.
When it comes to promoting a YouTube channel, it is essential to know the basics to succeed. In this article, we will highlight the most important steps to help you promote your visual content.
Boosting a new video
YouTube ranks new videos well when they immediately capture viewers’ interest. It evaluates this by the number of people who watched them within the first 48 hours. Help your video get promoted. If you already have a community, send them the new video by email, post it on social media, or add it to your website’s news feed. Spread the video as widely and immediately as possible; this will help its organic promotion.
How to find an audience
The key is to run a channel on a subject that interests you. Progress on YouTube is often slow, so if you aren’t passionate about the topic, it’s common to give up before seeing your first real results.
Engaging the audience: The key to promoting your YouTube channel
Learn how to build viewer loyalty. To do this, briefly explain what the video will be about right at the beginning. You can promise something cool at the end: a life hack, a useful tool, or a promo code. This makes users more likely to watch the video until the end. Lists, step-by-step plans, and “how-to” instructions—such as “How to prepare for the U.S. college entrance exam in seven steps”—also perform well.
Encourage viewers to be active by asking them to subscribe, like, and comment. People enjoy being helpful and sharing their expertise, so give them the opportunity to talk about themselves. Ask questions or seek advice; viewers will be happy to respond in the comments section.
Announce upcoming videos and mention what else is available on your channel regarding the current topic. All of this will drive additional engagement.
Developing as a Speaker
The success of a channel depends heavily on the speaker’s charisma. If the presentation style, speech, mannerisms, and visuals don’t resonate with the audience, you won’t see a significant increase in viewership.
You need to speak in a bright, vivid, and emotional way, as boring and monotonous monologues are completely unsuitable for YouTube. It is also necessary to monitor the clarity of your speech, eliminating filler words, unnecessary chatter, repetitions, errors, and long pauses, as all of these irritate the audience.
Conclusion
To promote a YouTube channel, it is imperative to explain what the channel is about, why it was created, its goals, and its mission. Fill out the full channel description, create a welcome video that starts automatically when new users visit the channel, and follow the instructions in this article—it will help you tremendously.
