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In a world where energy transition is becoming a priority, companies in the renewable energy sector must establish a strong digital presence to showcase their solutions. VLD SOLAR, an emerging player in the solar energy field, entrusted Digital Syndrom with boosting its social media presence and enhancing its reputation in a rapidly growing market.
Our agency developed a comprehensive social media management strategy for VLD SOLAR, covering five major platforms: Facebook, Instagram, LinkedIn, Google My Business, and Twitter (X). This strategic collaboration was built around a bespoke approach, tailored to the specific characteristics of the solar energy sector and our client’s commercial objectives.
The solar energy sector is experiencing exponential growth, driven by ecological awareness and evolving energy policies. For a company like VLD SOLAR, standing out in this competitive environment requires effective and consistent digital communication.
Our first step was to conduct a thorough market study and a detailed competitive analysis. This preliminary work allowed us to identify:
This analysis phase provided us with the necessary foundation to develop a relevant and effective social media strategy, aligned with VLD SOLAR’s commercial objectives.
On Facebook, our strategy focused on raising public awareness of the benefits of solar energy. We implemented a varied editorial calendar including:
Our expertise in digital content creation enabled us to simplify technical subjects while maintaining subscriber engagement.
Instagram was used as a showcase for VLD SOLAR’s achievements. Our graphic design team created:
Our experience in designing Reels for various sectors was a major asset for creating short, impactful video content.
LinkedIn was central to our B2B strategy. We developed an editorial line positioning VLD SOLAR as an expert in the solar sector through:
This approach generated qualified leads and created business opportunities with professionals and decision-makers.
Managing the Google My Business profile was essential for improving VLD SOLAR’s local visibility. Our team:
This optimisation significantly improved VLD SOLAR’s ranking in local searches related to solar energy.
On Twitter, our strategy focused on responsiveness and interaction with the renewable energy ecosystem:
Creating social media content for VLD SOLAR has been at the core of our mission. Our team developed a cohesive editorial and visual identity, while tailoring formats to the specific requirements of each platform.
Our graphic design team created custom visuals that reflect VLD SOLAR’s brand identity:
The visual consistency across platforms strengthened VLD SOLAR’s brand identity while adapting to the specific formats of each social network.
With video now essential on social media, we developed a comprehensive video strategy:
Our expertise in video content production allowed us to create engaging formats that significantly increased interaction rates across platforms.
Consistency and relevance in posting are key to maintaining engagement. We created a structured editorial calendar focused on:
This calendar was designed to ensure regular presence while leveraging strategic periods for the solar sector.
Our approach wasn’t limited to creating and publishing content. We implemented a process of continuous analysis and optimisation:
This data-driven approach allowed us to continually refine our strategy to maximise the impact of our efforts.
The collaboration between Digital Syndrom and VLD SOLAR has generated tangible results across all platforms:
These results confirm the effectiveness of a consistent and personalised social media strategy, tailored to the specifics of the renewable energy sector.
The energy transition is at the heart of current concerns, creating a favourable environment for companies in the solar sector. However, this opportunity comes with increased competition, making effective digital communication essential.
Our collaboration with VLD SOLAR perfectly illustrates how a well-constructed social media strategy can become a real driver of growth for a company in the energy sector. By combining technical expertise, creativity, and data analysis, Digital Syndrom has enabled VLD SOLAR to stand out in a competitive market and convert its digital presence into concrete business opportunities.
Managing social media for VLD SOLAR is much more than just a service. It is a genuine strategic partnership built for the long term, with shared goals of growth and visibility.
Digital Syndrom continues to support VLD SOLAR in its digital strategy, constantly adapting its approaches to market and social platform developments. This collaboration demonstrates our commitment to providing tailored marketing solutions that meet the specific challenges of each sector.
For companies in the renewable energy sector looking to strengthen their digital presence and turn their communication into a growth driver, our team of experts is available to develop personalised and effective strategies.
Discover our other social media management projects and contact us to discuss your digital communication goals.
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