Content creation (SEO)

Content creation (SEO)

For our natural referencing for our customer La Clinique Méditerranéenne, we implemented a content creation strategy for the website as follows:

• Creation of content for the site’s medical and surgical specialty pages. The total number of words created is around 105K words.
• Creation of content for pages relating to the clinic’s presentation and related services (call center, appointment booking, etc.)
• Creation of content for Blog articles (medical subject) with 57 articles of around 65K words.

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The importance of content creation in your SEO strategy

Content creation is a key element in any SEO strategy. Not only does it improve the website’s ranking on search engines, it also helps to attract and retain the attention of users.

By creating content that is relevant and interesting to your target audience, you increase the chances that your site will be found by those conducting searches related to your medical specialties or services.

What’s more, by having a wide range of content on different pages of your site, you can reach a wider variety of keywords relevant to your business. This improves your online visibility and increases the chances of your site appearing in search results.

However, it’s important to bear in mind that content must be of the highest quality and meet user expectations. Search engines are constantly on the lookout for useful and relevant content for their users, so if your content isn’t up to scratch, it can hurt your rankings.

In addition to improving SEO, content creation can also help you build trust with your potential patients. By sharing valuable information about medical conditions, treatments and health advice, you show that you’re an expert in your field and that you care about your patients’ health.

Content can also be used to promote your services and highlight your specialties. For example, if you’re a plastic surgeon specializing in rhinoplasties, you can create content about this specific procedure to attract patients interested in this type of operation.

It’s also important to keep your content current and regularly updated. Search engines value sites with fresh, relevant content.