Logo redesign

Logo redesign

Digital Syndrom successfully took on the task of redesigning the logo of our client MBK créations.

Our mission consists of carrying out the following tasks:

• Our advice was to maintain the overall identity of the logo
• Modification to the choice of Fonts on the main logo and Tagline.
• Modification of the logo color codes, maintaining the black color.
• Add a visual identifier to the logo
• Produce a final version in the usual formats

logo redesign

The importance of redesigning a logo

Redesigning a logo can be important for many reasons, and can have a significant impact on your company’s image. Here are some common reasons why companies decide to redesign their logo:

1. Modernizing brand image: Design trends are evolving, and a logo that seemed modern a few years ago may seem outdated today. A redesign gives your company a more up-to-date, contemporary image.
2. Change of business direction: If your company is expanding its range of products or services, changing its market positioning or taking a new strategic direction, a logo redesign can reflect these changes.
3. Adapting to changes in target audience: If your target audience is changing, or if you want to reach a new market segment, your logo needs to be in tune with the preferences and expectations of this new audience.
4. Correcting design problems: If your current logo has problems with legibility, simplicity or evocation of your corporate identity, a redesign can solve these problems and improve visual quality.
5. Competitive response: If your competitors have recently updated their logos, it may be a good idea to rethink yours to stay competitive and current in the market.
6. Alignment with corporate values: If your company has evolved over time and its core values have changed, your logo should reflect these updated values.
7. Optimization for versatility: If your current logo doesn’t work well across different media, such as social media, mobile apps, or print, a redesign can optimize your logo’s versatility.

Before proceeding with a redesign, it’s essential to carry out a thorough analysis to understand the underlying motivations and ensure that the new design accurately reflects your company’s identity and objectives. Good communication with internal and external stakeholders is also crucial throughout the logo redesign process.

Contract information :

Customer : MBK Créations
Project date: September 2023