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In a world where digitalization is becoming the norm, logistics and international transport companies are no exception. For Alexis Logistics, a recognized player in freight transport and project logistics, maintaining a high-performing, up-to-date website is a true strategic challenge. Faced with the constant evolution of web technologies and user expectations, a technical overhaul was essential to ensure an optimal user experience and strengthen their online presence.
It is in this context that Digital Syndrom was commissioned to carry out a complete update of the Alexis Logistics website, covering both technical aspects and content. Discover how our team met this challenge and transformed this showcase site into a truly effective commercial tool.
Before any intervention, our experts conducted a comprehensive audit of Alexis Logistics’ existing website. This preliminary analysis identified several major issues:
The site was running on an outdated version of WordPress (5.2) with a custom theme that had not been updated for almost two years. This situation exposed the site to significant security risks, while limiting access to the platform’s most recent features.
Load times regularly exceeded 5 seconds on mobile, a major handicap at a time when speed has become a decisive criterion for SEO and user experience. According to a Google study, 53% of visitors abandon a mobile site that takes more than 3 seconds to load.
Despite offering a comprehensive range of services, the site did not present all of Alexis Logistics’ services exhaustively. Furthermore, existing content was not optimized for natural search engine ranking, significantly reducing the company’s visibility on search engines.
The site’s design no longer met current standards and did not reflect Alexis Logistics’ professionalism and expertise in its industry.
Faced with these challenges, our team developed a comprehensive update strategy based on several areas of intervention:
Our first step was to upgrade the entire WordPress ecosystem:
This technical modernization immediately reduced the site’s loading time by 65%, significantly improving the user experience and SEO positioning.
For companies also looking to modernize their e-commerce site, we offer a dedicated e-commerce site update package that meets the same performance and security requirements.
Performance optimization was a crucial issue for this project. Our web development experts implemented several advanced techniques:
These technical optimizations resulted in a PageSpeed score of 89/100 on mobile and 95/100 on desktop, placing the Alexis Logistics site among the top performers in its sector.
In close collaboration with the Alexis Logistics team, we rethought the site’s overall architecture to improve navigation and better reflect the company’s service offerings:
This architectural work significantly improved the user experience, reducing the bounce rate by 38% and increasing the average session duration by 42%.
Alongside the technical improvements, our content creation team completely re-envisioned the site’s editorial strategy:
Every page on the site underwent a thorough review:
To strengthen Alexis Logistics’ presence on queries with high commercial potential, we developed several new sections:
To enhance the user experience and showcase the professionalism of Alexis Logistics, we incorporated various multimedia elements:
These multimedia enhancements significantly boosted visitor engagement, with a 56% increase in time spent on service pages.
Improving the user experience was a key focus for this redesign project. Our team worked on several aspects:
The new interface was entirely revamped following “mobile-first” principles:
Every interaction was analyzed and optimized:
Our expertise in user experience, demonstrated in other projects like the design of Reels for a restaurant, was leveraged to create engaging and efficient interactions.
As experts in natural referencing, we incorporated an SEO dimension into every aspect of the project:
We also implemented a link acquisition strategy, similar to the one outlined in our article on SEO strategy and backlinks:
Three months after the revamped site went live, the results are clear:
These results highlight the importance of a holistic approach that combines technical expertise, content strategy, and user experience optimization.
This website redesign project for Alexis Logistics perfectly illustrates the importance of regularly updating professional web platforms. Beyond aesthetics, technical performance and high-quality content are essential to converting visitors into clients.
At Digital Syndrom, we recommend that all businesses adopt a proactive approach to website maintenance. Regular audits help identify areas for improvement and anticipate technological changes before they become issues.
Looking to modernize your professional or e-commerce website? Explore our full portfolio and contact our experts for a personalized evaluation of your project.
To discover more of Digital Syndrom’s work, check out our blog or browse our sitemap for an overview of our services.
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