Logo design for Destock

Logo design for Destock

We designed the graphic charter for a new brand for our client DESTOCK, consisting in the creation of a store designed for destocking.

The store is located on Avenue Jean Jaures in Tunis and features the best sports brands (Reebok, Adidas, Puma, Nike, …) and urban and lifestyle brands (Guess, Levi’s, DG, …).

The logo is the first thing people see when they come into contact with your company. It’s an instant impression that can make or break a sale. Your logo should convey your company’s image and what it stands for.

When designing a logo, keep the following tips in mind:

1. Keep it simple, clear and memorable.

2. Use a single font style and color for all your company’s communication materials, so that everything is consistent and homogeneous.

3. Make sure your logo doesn’t look like another company’s (or anything else). If someone says “Hey, isn’t that X’s logo?”, you probably need to change something in yours, because you don’t want to look like someone else’s company (unless it’s intentional, of course).

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The importance of logo design in a company’s communications policy

Logos are an important part of any business. They can help reinforce a company’s brand identity and help potential customers remember your services or products. However, if your logo isn’t well designed, people may find it difficult to identify with your brand.

An effective logo:

• helps you communicate your message more effectively
• be simple enough for everyone to understand at a glance; and
• represent everything that makes your company unique.
• The role of the logo in marketing communications

Logos are one of the most important elements of marketing communications, forming part of an overall brand strategy. A successful logo will support other marketing efforts by reinforcing the brand’s image and communicating key messages through its appearance and use on different media. The following guidelines explain how to ensure your company has a strong visual identity through effective logo design:

Project completed in June 2014