GUESS window dressing

GUESS window dressing

We formatted and printed the GUESS window dressing.

Printing was carried out on a special sublimation fabric with fairly large dimensions: 3.2 x 2.75m.

Each poster has been sewn with Velcro to fit in with the existing GUESS window structure.

Our agency Digital Syndrom took care of the graphic design, formatting of the visuals, printing and installation. A turnkey project was delivered to the customer.

Window dressing is a term used in communications policy. It refers to the way in which a company presents itself to the public by dressing up its windows with attractive displays, bright colors and large signs showing the latest sales. It’s a way for the company to present its products and new products to its customers, allowing them to enter a welcoming environment.

It’s important for a business to have a shop window, as it can help create a positive first impression for potential customers, who are already predisposed to mistrust businesses. This can be particularly important for businesses whose goods or services will be purchased by people who have no prior relationship or experience with them. Some research also shows that window dressing can actually influence customers’ buying habits.

That’s why it’s so important for companies to have an effective window dressing policy in place, clearly stating how they want their windows and offices to look. A company without a formal window dressing policy can do itself more harm than good by failing to relay its message in an organized way.

Operation (GUESS window dressing) carried out in March 2015