Citysport pilot shopfitting

Citysport pilot shopfitting

We formatted and printed the Pilote Citysport store graphics for the following brands: Levis, Nike, Asics, Reebok, Quicksilver, Adidas, Puma.

Dressing was on the following locations:

– External showcase

– internal showcase

– exhibition area on the ground floor

– 1st floor exhibition area

printed on matte vinyl with HD printing

The importance of sports store design

Store design is one of the most important factors in communicating a brand’s image to customers.

Shopfitting can be as simple as choosing a color palette and buying matching furniture, but it also includes the layout, lighting and placement of shelving and mannequins.

Store designers work within the parameters of a brand’s identity – which may or may not include a logo – and think about how that identity will be presented to customers. For example, if your brand is known for its high-end, classy feel, you may choose to use natural light from large windows or skylights to reinforce this image.

If your brand is playful and colorful, you can opt for fluorescent lighting and bold wall colors. The designer also needs to consider how the store will function: for example, if you’re aiming for a high-end presentation, you need to ensure that your layout places luxury items at eye level so that shoppers see them first (and you make more sales).

The designer must also create a comfortable shopping experience by choosing furniture with clean lines and neutral colors, so that it doesn’t compete with the merchandise on the shelves or distract customers’ attention.

Operation carried out in May 2015