Gosport window dressing

Gosport window dressing

Gosport window dressing, a mission that our agency successfully took on!

We designed and printed the new brand visuals(Reebok, Puma, Asics) for the GOSPORT la Marsa window displays.

The dimensions were 3.2 x 2.2m printed on HD vinyl, matte gray back.

Our agency, Digital Syndrom, took charge of the project on a turnkey basis, taking charge of the graphic design, setting up the technical file (measuring, taking photos and locating), printing and installation.

Window dressing originated in the windows of department stores, where outfits were arranged to attract the attention of passers-by on the street. Historically, these were small displays in which a wide variety of garments were artistically and attractively arranged to attract street shoppers. Today, this is still an important aspect of merchandising strategy for many retailers, not just department stores. Window displays remain an essential part of store communication and branding, and much thought is given to the best way to present products so that they are noticed by shoppers on the outside.

Definition of window dressing

Signage is a specific communication policy that uses visual elements to convey information. This policy is often used in organizations wishing to attract the attention of customers and potential customers, while maintaining a strong sense of professionalism.

The term “window dressing” refers to the practice of using elements outside a store’s public space to make it more attractive inside, such as the use of balloons and banners to attract attention from the street. Window dressing also refers to the use of signage, displays and other visual elements to communicate a company’s message or mission without having to explain it verbally.

The operation (Gosport window dressing) was carried out in May 2015.