Community Management for Golf Citrus

Community Management for Golf Citrus

Digital Syndrom produced a series of visuals as part of our contract to Community Management for Golf Citrus to highlight specific events:

• France’s victory at the 2018 World Cup
• Organizing a barbecue party at Golf Citrus
• Organizing a private event with an international DJ

The benefits of community management

Community management, a new communications discipline, still raises many questions. What are the advantages of this type of practice?

Community management : Word of mouth 2.0

If you haven’t figured it out yet, tips on how to be effective on social networks are in order. In a nutshell, effective use of these social networking sites can translate into big results for your online marketing efforts. For those who don’t know, social media is the new “word-of-mouth” network, as opposed to more traditional forms of marketing such as print and audiovisual media.

Although social networks enjoy a slightly higher reputation than most people realize (most people don’t even realize that some of the world’s biggest companies use social networks to advertise), using social networks to improve your marketing is no exception. As long as you know what you’re doing, you’ll succeed!

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The community aspect strengthens the ties between a brand and its customers

Until the 2000s, brands had a very direct relationship with their users. They sought only to convince them that their product was the best. Social networks have changed the balance of power, giving a voice to thousands of previously silent users. For example, customer feedback carries more weight today than ever before. A dissatisfied customer now has a great deal of power.

Many brands have understood this and are using social networks to build communities of satisfied customers. The aim is to develop their relationship with the brand, to encourage them to consume and generate more repeat business or an increase in their average basket.

Today, more and more companies are using social networks to co-construct their products with their customers. This is the case of a famous candy brand that asked Internet users to vote for the color of their next sugared almond. A guaranteed success for announcing a new product!

Information on the Community Management contract for Golf Citrus

Duration: One year

Customer: Golf Citrus

Pack type: DS+ Community Management Pack