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Poster design for Golf Citrus in A2 format (42×59.4cm) for the GolfCitrus “White Party” featuring a crazy putting competition and barbecue dinner.
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A poster is a highly effective communication medium for companies. In fact, it’s widely used in advertising campaigns to get closer to the public. But why is its use so essential?
A poster is generally designed for public communication. As a rapid communication tool, its main purpose is to raise awareness and convey messages through images and words.
As part of a communication policy, a poster is also used to gain visibility with prospective customers. It attracts the public’s attention, especially if it has a good design. Its greatest advantage is that it can be displayed on almost any medium, but above all it can be adapted to any communication campaign.
There are several types of poster: advertising posters, backlight posters, urban billboards and posters. All of them are generally very effective tools for carrying out a communication policy to perfection.
The difference between the different posters lies mainly in their format. But each can be adapted to any medium. However, it’s also possible to use accessories to stand out from the crowd. The backlight poster, for example, projects light behind the poster to attract the public’s attention.
The success of a poster depends mainly on the choice of medium and format. However, many large companies choose different formats for a single campaign to optimize their visibility.
It’s important to know, however, that a poster must be an “incentive” type of advertisement. As such, it must give important information such as the place and date of an event, but above all the company’s slogan and illustrations.
Customer : Golf Citrus
Date: September 2018
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