City Sport window and store decoration

City Sport window and store decoration

City Sport point-of-sale dressing operation, concerning the launch of special products for the 2014 World Cup. The operation included the launch of the official Tunisian national team jersey, as well as the official competition ball.

Window dressing refers to the appearance of a store’s windows and/orentrance, whether with clothing, mannequins, lighting or other accessories. Window dressing is often used strategically to draw potential customers into a store. It’s an investment in the marketing side of a business that can help boost sales.

A definition that applies to most situations is: “decoration or equipment used to make a shop window attractive”. It’s important for companies to understand that window dressing helps direct buyers’ attention to their products. This tactic can have a positive effect on sales if applied correctly.

There are many reasons to use window dressing to attract customers. Firstly, it creates an image that draws shoppers into the store by arousing their interest and appealing to their senses. Good window dressing will make potential buyers think subconsciously that they’re going to buy something they like because they want to and didn’t expect to. Secondly, it encourages local customers to stop by because they see what appears to be a great window display outside the store (and therefore assume that there may be better products inside). When you pass a window you think is great, you’ll be drawn inside the store simply because you want to take a closer look at what’s inside.

Project Window dressing and store City Sport world cup 2014