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We took on the task of maintaining the website of our client CAP (chartered accountant partners).
The annual contract covers the following items:
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A website is an essential tool for any business. It enables you to communicate with customers, present your products and services, and stand out from the competition. However, it’s important to understand that a website requires regular maintenance to remain efficient and secure.
WordPress is one of the most popular platforms for creating and managing a website. Its ease of use, varied functionality and flexibility make it a popular choice among businesses. However, like any other IT system, WordPress requires regular maintenance to keep it running smoothly.
Here are a few reasons why maintaining a WordPress site is important:
1. Enhanced safety
As WordPress is an open-source platform, it is constantly being updated by developers from all over the world. However, these updates can also expose critical security holes that can be exploited by hackers. Keeping your WordPress site up to date ensures that all the latest security fixes are installed, and that your site is better protected against malicious attacks.
2. Performance enhancement
If your website takes a long time to load, this can have a negative impact on your visitors’ experience. Regular maintenance of your WordPress site includes tasks such as deleting unnecessary files, updating outdated plugins and compressing images to improve your site’s overall performance.
3. Functional updates
In addition to security updates, WordPress developers also regularly release functional updates that add new features or improve existing ones. Keeping your site up to date ensures that you always benefit from the latest features, and that your site remains at the cutting edge of technology.
4. Protection against security breaches
As mentioned earlier, WordPress updates often include security patches to protect your site against known vulnerabilities. By not updating your site regularly, you risk falling victim to an attack or hack. Updating your site regularly is an effective way of strengthening its security and protecting your data and that of your users.
5. Improved referencing
Search engines attach great importance to sites that are regularly updated and maintained. By keeping your WordPress site up to date, you improve its visibility in search results and increase your chances of higher rankings. What’s more, by using SEO plugins such as Yoast SEO, you can easily optimize your site’s content for relevant keywords, which can also help improve your search engine rankings.
6. Better user experience
An outdated and poorly maintained site can lead to technical problems such as slow loading times, broken links and display errors. This can discourage users and damage their experience on your site. By regularly maintaining your WordPress site, you can avoid these problems and offer your visitors a better user experience.
What’s more, by using quality themes and plugins, you can further enhance the user experience with attractive design and useful functionality.
7. Enhanced security
Security is an important aspect of any website, especially if you’re collecting sensitive information such as your users’ banking or personal details. With WordPress, you benefit from numerous options to reinforce the security of your site, such as the use of a reliable security plugin, regular updates and secure hosting.
What’s more, thanks to our active and dedicated community, any vulnerability or security flaw is quickly reported and corrected. So you can rest easy knowing that your site is well protected against cyber-attacks.
8. Easy integration with social media
Social media is an essential part of online marketing today. Fortunately, WordPress makes it easy to integrate your social media accounts with your site.
Thanks to plugins such as Jetpack, you can easily add social network sharing buttons to your articles and pages. This makes it easy for users to share your content on their own social networks, which can increase your site’s reach.
What’s more, WordPress also offers the ability to automatically display the latest posts from your social media accounts on your site. This can help keep content fresh and attractive to your visitors.
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