Operation Guess Sale

Operation Guess Sale

As part of the 2015 winter sales campaign, we installed windowdressing in Guess Avenue Habib Bourguiba and Guess Géant stores.

The window dressing met the brand’s international standards, with sets of Soldes posters in 03 formats (L,M,S) in two colors, red and white.

A store window is a form of communication. The presentation of merchandise in the store window can convey the company’s brand, philosophy and commitment to quality, among other things. A well-designed, attractive merchandise display conveys a positive message to customers and enhances the company’s image.

In addition, window dressing can also be used to disseminate new information to the public. For example, after an earthquake or flood, it’s essential that disaster victims receive information on how they can receive help and assistance. With this in mind, even a seemingly innocuous action such as displaying an advertisement showing how to donate money can play an important role in saving lives.

The importance of window dressing can be understood by the fact that it plays an important role in a company’s communication policy. Well-designed window dressing allows the company to present itself in a professional manner, so that potential buyers can see their product or service attractively presented.

The image presented by the shop window generates its own interest among potential customers. It’s not just about selling, but also about creating an image that shows the brand is in tune with its customers’ needs and current trends. The image conveyed by the merchandise also enables customers to form an opinion about the company’s values. For example, if they notice that only high-end merchandise is highlighted, they can deduce that the company has high standards and takes pride in its products and services.

Project (Opération Solde Guess) completed January 2015