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We designed a press and e-mailing campaign for our client ” Institut de formation de la Bourse de Tunis “.
The media campaign included 1/4P color inserts in the LaPresse newspaper.
The Emailing campaign consisted of a mailing to a base of 140,000 BtoB addresses.
A press campaign is an important part of a company’s communications policy, as it helps to raise public awareness of the company.
A press campaign can include advertising and marketing materials, such as brochures and leaflets, which are distributed to various media. The aim of these materials is to generate interest in your company’s products or services, and to encourage people to contact you directly for further information.
A press campaign can be very effective when used correctly. However, it’s important not to overdo it. If you don’t have sufficient resources or capital, it may be a good idea to hire an advertising agency rather than do it yourself.
There are many types of press campaigns that can be used by any company:
Launching new products – Launching new products is always a milestone for a company, so it’s important to make sure everyone knows about it! A press release announcing your new product will help raise awareness among potential customers and give them an idea of what they can expect from this new offering before they even try it themselves! It’s a great way to create buzz!
Community involvement – If you’re involved in local charities or community groups, you should certainly let the press know that you’re creating a new product.
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Operation carried out in January 2013
