Helios press insert

Helios press insert

In response to an urgent need to recruit qualified personnel, our client Hélios strategia Tunisie set up a media campaign on specialized recruitment pages.

The agency took charge of the graphic design, media planning and media planning for this campaign, which targeted the newspaper LaPresse Tunisie.

The press is one of the most important tools in marketing and communication. It enables us to communicate with customers, inform them about new products or services, and position a brand in the marketplace.

Advertising campaigns are often expensive, so it’s important to know how they will be received. The press campaign is an essential part of any advertising campaign.

A press campaign can help you increase brand awareness and create positive associations with your products or services. If a company advertises in newspapers and magazines, it can use the articles written about it as support material when presenting its products to retailers or other businesses.

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The role of the press in communication strategy

The role of the press in communication strategy is very important, as it enables companies to reach customers directly without going through intermediaries such as retailers or distributors. This makes it easier for companies to control their message and monitor how it is received by customers who may not yet be familiar with the brand or product category concerned.

Press releases are a key element of any public relations effort, as they provide journalists with information on current events related to your company or sector, likely to be of interest to the readers of their publication(s). Press releases typically include

Project completed in June 2013