GUESS label

GUESS label

As part of the Winter 2015 sale, we designed and printed sale labels for our customer GUESS.

Labels for two-dimensional marking:

– W 18.5cm x H 12cm, printed on 350g coated paper

– 4cm diameter round self-adhesive labels with die-cut shape, with color identifiers for each discount rate

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The importance of label design and printing in a clothing brand’s communications policy is undeniable. Labels are a source of branding and identity for your company, whether you do it yourself or outsource the job to a third-party supplier.

Labels can be used to communicate information about the product itself, as well as about the brand. They can also help you establish an emotional bond with your customers, which is particularly important when it comes to clothing brands.

How labels help you connect with your customers

As I mentioned above, labels can be used to establish an emotional bond with your customers. This is particularly true in the fashion sector, where many buyers know exactly what they like and don’t like when it comes to clothing brands. For example, if you want your customers to associate your brand with quality, make sure all labels are professionally printed on high-quality material with water-resistant ink. If you want them to think your products are environmentally friendly, use recycled materials and inks wherever possible.

If you want them to associate your brand with luxury, invest in high-quality printing methods such as laser engraving or hot stamping, instead of simply printing on paper or cardboard labels that can easily be torn by accident.

Project carried out in March 2015