Go Sport La Marsa store design: World Cup 2014 operation

Go Sport La Marsa store design: World Cup 2014 operation

We designed and produced a set of visuals for our client Go Sport for its La Marsa store. The operation involved dressing an entire area dedicated exclusively to the 2014 World Cup in Brazil.

The visuals were used to decorate the store’s various product displays with a theme based on World Cup supporters, and more specifically those of the countries sponsored by the brands available at Go Sport and whose equipment is on sale.

The wrapping was done with 1m30 x 26 cm boxes printed on matt vinyl and laid on 2 mm pvc sheets.

Plates measuring 1m27 by 1m29 in 2mm pvc were also covered with matt vinyl for the large brand posters.

Store design plays an essential role in communicating brand image. Design defines the relationship between store and customer by creating a clear sense of visual hierarchy, enhancing store atmosphere and reinforcing brand identity through consistent aesthetics. Store design has a profound effect on the customer experience, as it embodies a powerful promise that sets the mood for the entire visit.

The design must be consistent with the brand’s identity; everything from the color palette to the flooring to the window displays must be carefully considered. For example, a high-end brand is likely to want a custom window display made of luxury materials such as glass and stone, while a more casual brand may be better suited to painted or decorated glass. The aim is to promote an overall look that suggests a consistent identity to viewers.

Store merchandise should also reflect the store’s design elements, creating an experience that reflects brand consistency in all aspects of the shopping journey. There are many ways to achieve this while meeting customers’ needs: fashionable brands may need clothing shelves at different heights along the walls, while family stores may opt for sturdy shelves built into the walls and arranged from front to back to make it easier to navigate with children.

For store design to communicate effectively with customers, it must pay particular attention to the physical environment.

Operation (Go Sport store design) carried out in May 2014.