Emailing Pizza Hut Carry out campaign

Emailing Pizza Hut Carry Out campaign

We set up an Emailing operation for Pizza Hut during the Carry out campaign. The agency’s mission was :

• Adaptation of the general concept to an 800 x 600px web format
• Cutting html and inserting external links
• Choice of databases (BtoB + BtoC + free mails) i.e. 490K addresses.
• Emailing launch
• Monitoring and Reporting

The importance of e-mail design in a company’s communications policy

E-mail is one of the most important tools in any B2B business. It’s used to communicate with customers and prospects, collaborate with colleagues, send invoices and much more. So why are so many companies still using bland, uninspiring e-mail templates?

If you’re looking for inspiration to improve your e-mail template, here are a few things to consider:

Use several columns to make your e-mails easier to read

Don’t cram too much information into a single column: this makes the message difficult to read, especially if the customer has configured their inbox to display only one column. Instead, try using two or three columns and separate the text blocks with images or links. This makes it much easier for customers to browse through their e-mails quickly without having to scroll endlessly.

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As a company grows, its business strategy evolves and new products are launched. To better attract new customers and retain existing ones, it’s important to maintain a consistent brand message across different channels, including e-mail marketing.

This article focuses on the importance of email design in a company’s communications policy, and how it can be used to develop your brand through the use of effective visual content.

Why is email marketing important?

Email marketing has many advantages over other marketing channels. It allows you to reach your target audience directly without relying on expensive third-party platforms such as Google Ads or Facebook Ads. Email is also a great platform for building relationships with your customers, as it’s often more personal than social media posts or blog posts. People tend to pay more attention to e-mail than any other form of digital communication, as it’s delivered straight to their inbox, with no extra effort on their part.