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We designed a press insert for our customer Altamarea Hotel.
A company’s communications policy can be an important tool in helping to shape its public image. A press campaign is an important element of this policy, and is often used to inform the public of changes in a company’s policies or products.
Press releases are used to announce new products or services, new developments for existing products or services, acquisitions and similar events. They can also be used to announce new hires within the company, internal promotions and other corporate events likely to be of interest to the public. Press releases are usually sent by e-mail, but can also be faxed or mailed to newspapers, magazines and other media.
The purpose of press releases is not only to inform the public about changes within a company, but also about its mission and objectives, and how these align with those of its customers. Press releases also enable companies to present their products and services to attract new buyers.
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A company’s communications policy is one of its most important documents. It provides an overview of all the ways in which the company interacts with the outside world, and needs to be updated regularly to reflect changes in strategy or technology.
The most important part of a communications policy is often overlooked: the press campaign. This can be one of the most effective ways of reaching new customers, but it can also be extremely costly if not properly managed.
Operation carried out in 2006.
