PhoneControl Séca trim

PhoneControl Séca trim

We designed and dressed a promotional stand for our customer PhoneControl at the Séca 2005 trade fair.

The importance of designing a stand for an international trade show as part of a technology company’s communication policy

The importance of designing a stand for an international trade fair as part of a technology company’s communications policy.

A trade show is an excellent opportunity to present your company to potential customers, investors or partners. You need to make sure that your brand is well represented and that people can easily find out more about your products and services.

When it comes to stand design, there are many elements to consider: from stand location to the type of materials used. Here are a few tips to ensure your stand is a success, whatever the event you’re attending.

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As part of a technology company’s communication policy, it’s important to design a stand for an international trade fair.

The importance of stand design for an international trade show should not be underestimated. The most visible elements are the stand and its contents, but many other factors contribute to the success or failure of a trade show.

The first step towards creating an effective presentation for an exhibition is to plan ahead and ensure that all the elements necessary for successful communication are available at the event.

It’s important to think about what visitors expect from your company and how they can be engaged by your stand design. For example, if you’re showcasing high-tech products and services, you need to make sure there’s enough space around your exhibition area so that visitors can move around easily and get close enough to touch or try out your products. If your products require explanations, make sure they’re available by providing leaflets or brochures on each product/service that explain how it works or what it’s for, in simple language that everyone can understand.

If you want people to remember who you are, consider using visual branding such as logos or mascots, as well as eye-catching graphics on your stands.