Adidas labels

Adidas labels

As part of the Winter 2015 sale, we designed and printed labels for our customer Adidas for the sale, as well as department stops.

Labels for two-dimensional marking:

– W 12cm x H 9cm, printed on 350g coated paper

– 4cm diameter round labels with die-cut shape printed on 350g

The shelfstops were manufactured using PVC2 printed on both sides with matte vinyl and cut by hand.

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The importance of label design and printing in a clothing brand’s communication policy

Label printing is an important part of a clothing brand’s communication policy. Not only does the label enable the consumer to identify the item, it also gives them a sense of identity by displaying the name of their favorite brand. Today, labels are used to convey more than just this information; they can also be used as part of a broader marketing strategy.

The first step in creating a successful label is to understand how people use labels today. Many people simply throw their clothes in the washing machine without even looking at them, so there needs to be some kind of eye-catching visual appeal to your label. That’s why most clothing brands choose to use bright colors or patterns that stand out from the background when designing their labels.

When designing your company’s labels, it’s important to keep in mind where you want them to end up on your customers’ bodies. You may have heard that some areas are more visible than others: for example, if you place your logo on the chest of a t-shirt, it will be easily visible to all passers-by wearing it; but if you want people to notice your logo when they look up at someone wearing one of the following garments

Project completed in January 2015