city sport promotional labels

city sport promotional labels

To promote our customer City Sport’s Winter 2015 sale, labels and shelf-stoppers were designed and printed:

– 4cm diameter round self-adhesive label

– Standard 4cm diameter round label with perforation, printed on 350g coated paper.

– Shelf-stop in 42cm x 14cm format with cut-out form, R/V printed

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The importance of label design and printing in the communication policy of a sportswear store

The label is one of the most important elements in a brand’s communication strategy. It must represent the company, its values and its products clearly, simply and directly. It must be easy for consumers to read and understand.

To achieve this goal, labels need to be designed by professionals with extensive experience in the field. For example, if we’re talking about designing labels for sportswear stores, it’s important to pay attention to several key aspects:

Design: This aspect refers to the appearance of the label on the garment. It must clearly show all relevant information, such as brand or product name, size, color and price;

Print quality: Print quality refers to the legibility of information printed on garments;

Durability: Durability refers to the ability of labels to withstand washing without losing their original quality or appearance;

Personalization: Personalization refers to the ability of labels to be customized for specific brands or products within a certain timeframe.

project carried out in January 2015