Emailing TABC

Emailing TABC

For the launch of our client TABC’s action in Bamako, we designed an emailing for our client to be used as a communication medium for this event.

Our agency also formatted the visual for use on our client’s Facebook page.

E-mail is the most widespread form of electronic communication. It’s an excellent way for companies to communicate with their customers, but it’s also a highly effective way for cybercriminals to spread their malicious code.

The design of an e-mail can determine whether it is opened and read, or deleted without a second glance. Here are some tips on how to design your e-mails for best results:

Make sure that the subject line clearly indicates what the message contains. If you don’t want people to open your message, don’t put “important” or “urgent” in the subject line!

Use short sentences, short paragraphs and bullet points wherever possible.

Use images sparingly and make sure they relate to your message. Images can be distracting if not used correctly, so make sure they reinforce rather than detract from your message.

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Why is email marketing important?

Email marketing has many advantages over other marketing channels. It allows you to reach your target audience directly without relying on expensive third-party platforms such as Google Ads or Facebook Ads. Email is also a great platform for building relationships with your customers, as it’s often more personal than social media posts or blog posts. People tend to pay more attention to e-mail than any other form of digital communication, as it’s delivered straight to their inbox, with no extra effort on their part.

The project was carried out in November 2015