Onitsuka Store Decor

Onitsuka Store Decor

Onitsuka’s store design, a mission our agency took on with great success!

We updated the Onitsuka store on avenue Habib Bourguiba in Tunis, changing the visual of the store’s main poster, which measures 3.2m x 1.4m.

The visual is mounted on a lightbox with a white opaline Plexiglas support.

Onitsuka store window dressing, why?

The term “store design” refers to the way in which a retail store is laid out. Good store design is important for both customer experience and communication. Store design involves many elements, including the layout of the store, the colors used, promotional signage and lighting, as well as the arrangement of products on the shelves.

A well-designed store can help customers find what they’re looking for more easily. Effective store design gets customers shopping quickly, but not so quickly that they miss out on other products that might interest them. Good store design includes pathways through the store, signs directing customers to different parts of the store, and eye-catching displays at or above eye level. All these elements combine to encourage customers to explore your products further and, ultimately, to buy from you.

Designing attractive stores with an effective visual merchandising strategy also contributes to communication. Stores that make effective use of color in their signage, fixtures and graphics convey brand messages through their design choices. When designing your store layout, think about how you want your brand to be perceived in the minds of your customers.

Project (Onitsuka store design) carried out in May 2014