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We designed and printed a poster for our client L’université Ibn Khaldoun concerning the master’s degrees it offers its students, via a partnership with EM de Normandie in France.
The poster was produced in two formats:
– 80 cm x 60 cm
– 60 x 42 cm
The posters were printed on 170g digital offset paper.
Designing and printing posters is an essential tool for effective communication. Think of the last time you attended a public meeting. Chances are, posters were on display, helping not only to guide the flow of traffic around the room, but also to inform you about the issues being debated. Posters are useful for creating an organized space for discussion and debate.
In addition, posters help the audience of a presentation to understand what to expect before they walk through the door. Posters can be used to clearly communicate expectations around a topic so that everyone comes to the table ready to participate in a respectful manner.
You may be wondering why posters are so important when we live in a world full of social media and other digital tools for sharing information and encouraging discussion. Part of what makes posters so valuable is their physical presence in space and the permanence of their message over time. Once a poster has been printed, anyone can access it at any time. Social media can be deleted or modified at any time, but once a poster is printed, it will remain exactly as it was designed for as long as it is displayed.
The project was carried out in June 2012
