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We designed an emailing for the EM de Normandie Master grande Ecole campaign for our client UIK.
The mailing base was 140,000 BtoB email addresses.
The email also included a link to a contact form and social media links.
Email marketing is one of the most effective forms of digital marketing. It’s also a great way to establish a relationship with your customers, which can translate into increased sales and customer loyalty.
But your e-mail marketing campaign can go awry if you don’t pay attention to its design. It’s not just a question of making sure the message looks good, but also that it works properly.
Emailing Master EM Normandie – UIK
At first glance, designing an e-mail template may seem straightforward. After all, it’s just text and images, isn’t it? But that’s where you’re wrong. Your e-mail design can make or break your business.
If you’ve ever opened an e-mail message and immediately deleted it without even reading it because it was poorly designed, you understand the importance of good e-mail design. Here are a few tips to help you create professional-looking e-mails that will be opened and read by your customers:
1) Make sure they’re easy on the eye.
2) Use a professional font
3) Use images wisely
4) Keep them short and easy to read
Operation carried out in January 2013
