Design and printing of BOGO leaflets

BOGO Flyer Design and Printing

Digital Syndrom handled the Design** and printing of the BOGO flyer.**

Graphic design of the visual for the Summer Deal offer campaign on behalf of our client Pizza Hut.

The technical specifications are:

• Printing on 90g matte coated paper
• Placed on a 15 x 21 cm Plexiglass stand.

What makes a good flyer?

A flyer is an advertising tool used to present a company or an activity.

It’s important to know that a good flyer must capture the reader’s attention. This is why having a striking design and descriptive texts that are both clear and concise is crucial to facilitate reading.

First, if the flyer is designed for commercial purposes and highlights a specific product, the text must be relevant to that product.

Designing a flyer, like any other printed communication material, requires careful work and creative research. In addition to the layout, which must meet specific criteria such as using colors related to the company’s logo, the message to be conveyed must have the maximum impact on the reader. Your flyer must be unique and original, especially if it aims to stand out from the competition.

• BOGO flyer design and printing

How to get a cheap flyer?

The cost or budget for a flyer depends on the following elements:

• The open and closed format: To explain this point, let’s take an example: a client wants a flyer in a closed A5 format with a single fold, which de facto gives us a closed A5 flyer that opens to A4 (it’s as if we folded an A4 sheet in half lengthwise).
• The printing cost itself depends on the following elements:

Paper weight: The thicker the paper (e.g., 350g), the more expensive it is. It’s also necessary to consider that paper quality varies and can affect the final cost.

The format: Printing on a larger format is more expensive (although this rule is not always followed for non-standard formats with significant waste).

The number of colors: Printing in a single color (Black) is far cheaper than printing in 4 colors or using special colors.

The finishing: Finishing work increases the bill… but luxury comes at a price 😉

The quantity: In offset printing, the more you print, the lower the unit price (due to the dilution of fixed costs). As for digital offset, the price doesn’t vary with quantity, but it’s ideal for small quantities.

The process: As discussed above, offset and digital offset printing differ significantly in how budgets are set.

About the client:

Pizza Hut Tunisia is a fast-food chain that opened in the 90s with its first location in El Manar.

Since its reopening in December 2015 and following the success of its products and high satisfaction from its fans, Pizza Hut Tunisia now has five locations in the Greater Tunis area: El Manar, Tunisia Mall, Ennasr, Lac II, and La Marsa.

Mission Information:

Date: March 2021

Client: PIZZA HUT TUNISIA

Service Department: Print Department

Content Updated on 05/24/2021

Updated on 07/31/2021 4:35 PM