Citysport store window dressing gabes

Citysport store window dressing gabes

Our agency designed the packaging for the new CitySport Gabes outlet.

The project involved visuals for the following brands: Adidas, Puma, Nike, Reebok, Asics, Onitsuka, Quicksilver, as well as institutional visuals for the Citysport brand.

The importance of sports store design

Store design is one of the most effective ways of communicating a brand’s aesthetic and identity to consumers, as well as creating an experience that enhances the shopping journey.

The store environment must be designed to be unique to the brand and its products. Upon entering a store, customers should feel informed by the interior design, comfortable in the space and intrigued by the products. Customer interaction must be an integral part of store design.

The interior of a retail space can say a lot about the product being sold there. Customers need to feel that they are being looked after throughout their time in the store, not just at the checkout.

The first thing customers see when they enter a store is usually its window. It’s in this area that brands need to showcase themselves and what makes them attractive to shoppers.

An appropriate color scheme for this area lays the foundation for customers’ expectations for the rest of their visit to the store. The storefront is also the place where customers are greeted and helped if they need it – customer service is an essential part of any brand’s marketing strategy, and customer service flows from customer care, which flows from good store design.

Interior design can be used to maximize space limitations and engage customers throughout their visit. Wall displays can be created using accessories or free-standing objects.

Operation (Citysport gabes store dressing) carried out in November 2015