Mobile Truck Advertising Campaign
Digital Syndrom organized a Mobile Truck Advertising Campaign for our client Pizza Hut, lasting 3 days, to celebrate the opening of its new and fifth location in La Marsa.
Our team handled graphic design, video processing, and the truck’s itinerary planning throughout the campaign’s duration.
Pizza Hut Camion Mobile : Ouverture La Marsa
Mobile urban advertising plays an essential role in a company’s communication strategy. It offers numerous advantages in terms of visibility and proximity to the target audience [1]. By using formats such as bus shelters, mobile billboards, or ad displays, companies can effectively reach their audience in high-traffic urban areas [2].
One of the main benefits of mobile urban advertising is its ability to generate strong visibility for a brand or its products. By being present in strategic locations like bus stops, train stations, or busy streets, these formats expose the brand to a wide audience, strengthening brand awareness [2][3]. Additionally, with personalized and creative advertising messages, mobile urban advertising can capture the attention of passersby and spark interest in the products or services being promoted [2].
Mobile urban advertising is also a direct and interactive communication tool with the public. Companies can use it to share promotional information, special offers, or targeted advertising campaigns. For instance, by leveraging technologies like augmented reality or QR codes, passersby can engage with ads and access more information about a company’s products or services [3].
In terms of communication strategy, mobile urban advertising can complement other channels such as TV commercials, print media, or social media. It provides localized and geographically targeted visibility, which is particularly beneficial for local businesses looking to reach a specific audience within their area [1]. Moreover, mobile urban advertising is often perceived as less intrusive than other forms of advertising, promoting a positive image of the company to the public [2].
In conclusion, mobile urban advertising plays a vital role in a company’s communication strategy. It offers visibility, proximity, and interaction with the target audience, thereby strengthening brand awareness and fostering consumer engagement. Using mobile urban advertising can be a strategic choice for companies looking to enhance their local market presence and stand out in a competitive urban environment [1][2].
Project Information:
Date: May 2018
Client: PIZZA HUT TUNISIA
Service Division: Event Division
