Brochure design and printing for Excelplast
Digital Syndrom handled the design and printing of a brochure for ExcelPlast Tunisia.
A brochure is a type of publication, but it is not a magazine or a newspaper. The purpose of a brochure is to inform, persuade, and promote the ideas of the company or organization that created it.
A brochure is usually a single-sheet publication that contains information about a product or service, as well as other marketing elements such as photographs and illustrations. Some brochures are printed on both sides, so they can be read horizontally or vertically. Others are printed on only one side, in which case they are called “unfolded” brochures.
The information in a brochure can be presented in different ways:
Features-benefits format – This method involves presenting the features first, then explaining the benefits they provide to the reader. This approach works well for product brochures because it allows you to explain what makes your product unique before talking about its advantages over competing products.
Problem-solution format – In this format, you start by presenting a problem your target audience is facing, then explain how your product solves that problem for them (or would solve it if they bought from you). Similar to the features-benefits arrangement above, this method works well for product brochures because it allows you to show how your products address specific customer concerns or problems.
Excelplast Tunisie brochure
Information about the Project Design and Printing of a Brochure for Excelplast
Date: March 2018
Client: Excelplast Tunisia
