Atuge press insert

Atuge press insert

We purchased 1/8P B&W space in the LaPresse newspaper for our client, the Association des Tunisiens des Grandes Ecoles.

As “Les Mardis de l’Atuge” is a year-round campaign, we’ve chosen to share with you some of the round tables and colloquia organized by our customer.

A press campaign is an important part of your company’s communications policy. It can be used to announce new products and services, to address issues or concerns, to increase brand awareness and even to recruit employees. A good press campaign can help your company gain market share or build customer loyalty, so think carefully before you start.

Press releases are one of the most common forms of press campaign. They are written statements that present a company’s news in a way that will be of interest to the media where it will be published. They are sent to journalists with the contact details of a company spokesperson or other source for further information.

insertion-atuge

Here are a few tips for writing a press campaign:

Know who your audience is – A good press release is aimed not only at journalists, but also directly at customers who might be interested in new products or services. Know what kind of language will appeal to each group, and tailor your message accordingly.

Be concise – One page is usually enough for a press release, especially if it contains attachments such as photos or documents to which journalists need immediate access. Make sure that all the relevant information is on one page, so that journalists can quickly skim through what you’ve sent them and decide whether it’s worth following up or not.

Project carried out in December 2012.