design insertion Magazine for IBA

design insertion Magazine for IBA

We set up a design for a press insert for our client IBA(International Business Advisor).

The importance of a press campaign

A company’s communications policy is one of its most important documents. It provides an overview of all the ways in which the company interacts with the outside world, and needs to be updated regularly to reflect changes in strategy or technology.

The most important part of a communications policy is often overlooked: the press campaign. This can be one of the most effective ways of reaching new customers, but it can also be extremely costly if not properly managed.

Press releases are short texts describing newsworthy events within your company, such as new products or services, awards won by your staff or other achievements. They’re sent directly to journalists and bloggers who cover your industry, so they’re likely to be interested in any interesting stories you have to offer.

Writing a good press release takes time and effort, but it’s an essential part of any good communications strategy, as it can help raise brand awareness and increase sales figures. Here are some tips for writing effective press releases:

Clearly define what makes an event worth attending

If you want your press release to be picked up by journalists, make sure it contains something new about your company or product range – something that hasn’t been said before.

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Mission carried out in May 2010