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We designed and printed a leaflet for the “doping products and private gyms” campaign for our client the Association Nationale Anti Dopage, in A4 open, A5 closed format on 250g matte laminated paper.
The leaflet is an important tool in a company’s communication policy. It must be designed and printed to represent the company’s image and convey its message.
A leaflet can be used as a sales tool or distributed as a promotional item. It can be used as a mailer for distribution in the field or for use in the office. It can be sent directly from one company to another, or attached to another mailing, such as a magazine, letter or catalog.
Leaflets are often used as part of a direct mail campaign, where they are sent out with other mailings to promote sales of products and services. They can also be distributed at trade shows and other events where potential customers gather in one place, making it easier to reach them with a single document rather than several separate mailings that would require more postage and more time and effort on the part of the consumer.
The purpose of your brochure should determine the type of paper you’ll use: lightweight paper for a leaflet or tabloid format; heavier-weight papers for fold-out brochures; card stock for information sheets; and coated papers (such as glossy paper) when you want a product that lasts longer.
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Brochures can be used for a variety of purposes, including :
Projects completed in December 2012
