UIK Press Insertion

UIK Press Insertion

On the occasion of its partnership with EM de Normandie (New Master), we designed for our client ” l’universté Ibn Khaldoun ” a new 1/4P press insert for the newspaper La Presse.

The inserts are in two models (02 visuals are part of the UIK graphic charter) and are inserted in B&W.

The press is a powerful and influential medium. Once a company’s products have been featured in the press, it can be difficult to get them off the shelves.

If you want to make sure your company gets noticed by the press, you need to take part in a press campaign.

What is a press campaign?

A press campaign is simply an organized effort to gain media coverage. The most obvious way to do this is through advertising, but there are other methods.

For example, if you’re planning an event or launch, it’s worth contacting local newspapers and magazines to see if they’re interested in covering it. You can also offer them exclusive access to products or services before they go on sale, which could give their readers something unique and interesting to read (and link to).

The importance of media coverage

Positive media coverage can be extremely useful for your company. It helps raise awareness among potential customers, encourage new sales and even enhance your reputation with competitors, customers and suppliers.

Media coverage isn’t just about getting free publicity; it’s also about building relationships with influential people who will continue to promote your brand long after the initial article has been published online or in print.

The project was carried out in September 2012