Citysport back-to-school catalog

Citysport back-to-school catalog

We took charge of the back-to-school catalog operation for our customer CitySport. This operation involved managing the following operations:

– Shooting of 145 models of shoes and sportswear (Adidas, Levis, Puma, Nike, Reebok, Asics, Quicksilver, …).

– preparation of a list of target areas for direct mailing in the following regions: Greater Tunis, Bizerte, Sfax, Nabeul (125,000 addresses)

– Catalog printed in A5 closed format with 12 pages for a quantity of 130,000 items on 90g coated paper.

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Designing and printing a catalog for a sportswear brand requires careful planning and professional execution. Here are the steps to follow for a successful project:

1. Define the objective and target audience :
   • Determine the purpose of the catalog, whether it’s to promote a new collection, showcase existing products or increase sales.
   • Identify your target audience, taking into account their gender, age, sports-related interests and aspirations.
2. Organizing content :
   • Select the products to be featured in the catalog. Choose those that best reflect your brand identity and meet the needs of your target audience.
   • Organize products by category, e.g. sportswear, shoes, accessories, etc.
3. Creating an attractive design :
   • Call on a professional graphic designer to create a catalog design that matches your brand’s aesthetic and showcases products to their best advantage.
   • Use high-quality images, bright colors and legible typography to make the catalog attractive and professional. Make sure images are representative of the products and show different views or important details.
4. Write clear, concise descriptions:
   • Write product descriptions that highlight features, benefits and specifications that are relevant to potential buyers.
   • Use simple, understandable language while maintaining your brand’s tone and voice.
5. Layout and numbering :
   • Organize catalog pages logically and intuitively, making sure that navigation is easy for readers.
   • Number the pages, add a table of contents, and facilitate access to products with an index.
6. Quality printing :
   • Use a reputable printing company specializing in catalogs to guarantee top-quality printing.
   • Choose the paper type and finish that best match the vision you have for your catalog.
7. Distribution and promotion :
   • Determine the appropriate distribution channels for your catalog, whether you want to distribute them in physical stores, send them by mail or make them available online.
   • Implement promotional strategies to stimulate interest and demand, such as exclusive offers for catalog readers or targeted advertising campaigns.

Don’t forget that designing and printing a catalog for a sportswear brand can be a complex and time-consuming process. If you don’t have the necessary skills in-house, it’s advisable to call on a design/graphics agency or a company specializing in catalog printing to help you with this project.

Project carried out in August 2015