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The GUESS store design mission is one of the most important that the agency has successfully taken on, given the importance of the brand, which is international in scope.
We formatted and printed the new GUESS store in Tunis City.
Printing was carried out on a laminated tarpaulin with welding and velcro line sewing to dress the structures installed on site.
There are 5 posters with a total of 42m² printed on all the windows of the brand’s main store in Tunis City.
The overall design of a store is an important element of a company’s communication policy. Store design is a physical manifestation of brand identity, as well as a means of creating unique experiences for customers.
A retail store’s checkroom, for example, indicates that this store offers high-end clothing. What’s more, by creating fun, interactive experiences, such as an art zone or the use of different materials in the construction of furniture and displays, this store sets itself apart from competitors who might be content with uniform lighting and neutral colors to get their message across.
Shelves loaded with merchandise can be used to create visual interest and allow customers to see products at a glance.
Having merchandise outdoors also sends a message to customers about what’s currently popular among shoppers; it also helps customers find gifts quickly if they’re making last-minute purchases.
By displaying merchandise outdoors, customers will always find what they need, come rain or shine.
Project carried out in August 2015
business card logo
business card
digital printing outfit
digital printing graphic design
digital printing outfit
digital printing graphic design
