Community Management for Golf Citrus

Community Management for Golf Citrus

The agency’s mission was to take charge of the Community Management mission for Golf Citrus. It consists in highlighting the different areas, products and services offered by Golf Citrus:

• Event organization (weddings, parties, cocktails)
• Space rental
• Golf courses (organization of small friendly competitions and tournaments, sales of local and foreign memberships)
• Team Building
• Golf equipment sales (ProShop)

What does a community manager do?

Thanks to the influence of social networks, the job of community manager has become very popular in recent years. But what exactly does a Community Manager do?

Attracting customers

Most companies struggle to attract customers due to a lack of marketing strategy. The role of a community manager is to attract customers through carefully selected publications. Once prospects are interested in the brand, it’s also the community manager who engages them to benefit from the company’s services and build loyalty.

Create and manage a community

The community manager’s job is to create a community page and present himself or herself as an ambassador for a brand. They are the link between a community and the company. And don’t forget that he or she is also responsible for sales, communications and marketing.

Keeping watch

This is one of the Community Manager’s most important roles, as it enables them to analyze everything that’s happening on the Internet, especially what the competition is up to. He or she is therefore responsible for both competitive and informational monitoring, using a variety of dedicated tools.

Creating content

In addition to publishing regular posts on social networks, the Community Manager can also write content at the request of his client. This will be used to feed the blog of the company with which he is collaborating. He or she must therefore have notions of SEO.

Ensuring the brand’s e-reputation

It’s the role of the community manager to ensure a brand’s good reputation through social networks. To do this, he or she uses a variety of tools to carry out his or her tasks, but above all to gain an insight into the public’s opinions.

Moderate

Community managers are also responsible for moderating the active content they publish on social networks. This means responding appropriately to requests from community followers, whatever the time of day.

Information on the Community Management contract for Golf Citrus

Duration: One year

Customer: Golf Citrus

Pack type: DS+ Community Management Pack