CAP website referencing

CAP website referencing

Digital Syndrom takes care of SEO website CAP This is a dynamic WordPress website for our client.

What is SEO?

Search Engine Optimization (SEO) is the set of natural optimization techniques implemented on a website to improve its positioning in search engines.

The aim is to position your site in the top results of Google or Bing for keywords related to your activity and from which qualified traffic comes.

The principle of SEO is to optimize your website’s content and technical architecture according to certain criteria used by search engines.

It’s all about putting in place effective measures that will enable you to gain visibility over the long term. It’s important to remember that search engine optimization, or SEO, doesn’t happen overnight.

What’s more, it’s a strategic marketing tool, generating qualified traffic and potential customers for your site.

Search Engine Optimization (SEO) improves a site’s visibility and increases its traffic on keywords specific to your business.

This enables you to raise your profile and increase the number of contacts on your site, as well as the leads and sales generated. It’s important to remember that SEO is a less costly way of gaining long-term visibility than SEA (Adwords).

The main advantage of SEO over advertising campaigns is that it’s free, with no cost per click or per thousand impressions.

Why create SEO content?

When you consider that 90% of online shoppers (the heart of online sales) base their decision on the first page of Google or SERP (for Search Engine Result Page), it’s easy to see why good web referencing is essential.

This sets a new standard in the world of SEO. Indeed, Google’s top ranking is becoming almost a single target for all our SEO missions.

There are a number of techniques for achieving good placement on Google, falling into two categories:

• On-site SEO: all the techniques performed on the site itself, such as coding, metas, plugins, optimization and content creation.
• Off-site SEO: techniques used outside the website, such as backlinks, submissions, directories, etc.

Web content creation is one of the most important “on-site” methods. Whether you’re creating pages for your website or publishing a blog post, you need to master good content creation practices.

Customer : CAP

Project completion date: September 2021

Update: 11/03/2022