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For our customer’s needs, we dressed the Asics store on Avenue Habib Bourguiba with the following elements:
– a main poster measuring 1.4 x 2.9 m, used to conceal a defect in the store’s main façade. The substrate was poly with a print on vinyl Mat
– Posters to differentiate the Asics product lines (Indoor, performance, …). We used PVC2 for its lightness during installation.
– L-shaped PVC2 holders with cut-outs to indicate the specific performance of each product
– A poster used as a fan to hide the electrical installation.
The definition of store design is the planning, development and implementation of a strategic plan that is used to define the look and feel of your business. Store design includes, but is not limited to, store layout, signage, fixtures, displays and visual merchandising. The ultimate goal of store design is to create an environment that will attract customers, encourage sales and create a positive image for your company. Store design also involves creating an atmosphere or ambience that will make customers feel comfortable shopping in your store.
The elements to consider when creating a retail environment are functionality, functionality and functionality. If customers can’t easily see products because they can’t move around displays or merchandise on display, something is wrong with your store’s layout. In addition, when considering functionality, you need to think about how easy it will be to move goods in and out of your store, as well as how easy it will be to store and replenish merchandise.
Your sales area should not only reflect who you are as a company, but also what you want your customers to think of your company. Your store should be designed in such a way that customers can easily find what they’re looking for, while being convinced by everything that’s going on around them in your store.
The project (Asics Store Wrap) was carried out in May 2014 within a very short timeframe (02 days between formatting, printing and installation).
